WDOG｜Brand Story

“It’s more fun with two than playing alone!”
In the Wdog neighborhood, there lives a bunch of quirky and mischievous doggie friends.
Here, they each have their own little challenges and unique ways of life, playing out fun and charming everyday scenes.
If you asked everyone in the W-Dog Community, “What do you enjoy doing in your free time?”
They’d say, “Whatever makes us happy!”
But if you ask them, “What kind of things make you happy?”
They’d all start stretching lazily, acting like they don’t want to think too hard—then scatter like birds and beasts,
But the silence never lasts more than a few minutes,
soon enough, the whole neighborhood bursts into chatter and commotion again.

WDOG｜Role introduction

French Bulldog Henry｜Male
Birthday: October 17 (Libra)
What he hates most: When snacks are “gone again”—though most of the time, it’s actually him who accidentally finished them.
Personality: A peace-loving and gentle soul. At home, you’ll usually find him either snoozing or lying down playing lazily.

French Bulldog Anna｜Female
Birthday: April 1 (Aries)
Personality: Kind-hearted and empathetic, with a slightly gossipy streak. Her catchphrase is “I’m a lady, okay!” She’s terribly afraid of the dark.
Often finds herself annoyed by Henry’s laziness—especially when she’s trying hard to start a new diet,
only to see him constantly munching on snacks!

Dachshund Barry｜Male
Birthday: December 12 (Sagittarius)
Personality: Energetic and confident, with a bit of a sharp tongue. He takes great pride in his shiny, sleek coat. Barry tends to speak bluntly
and often unintentionally hits Henry’s sore spots. He’s neighbors with his favorite friend, Jill,
though sometimes he can’t stand her impulsive shopping habits.

Dachshund Gill｜Female
Birthday: February 14 (Aquarius)
When it comes to things she likes, she doesn’t hold back. Though a bit willful, Gill has a tender heart and is easily moved
Her willpower can be a little weak, and she often gets lost in her own world.
She’s also not too happy that her birthday and Valentine’s Day fall on the same day—she feels like she’s missing out on an extra celebration.

Corgi Joye｜Male
Birthday: March 8 (Pisces)
Radiating with a natural noble charm, Joye enjoys a refined and elegant lifestyle. He’s a thinker—often caught up in overthinking and prone to a bit of
unnecessary worry. Still, he always manages to come up with logical and thoughtful solutions to whatever’s on his mind.

Corgi Holly｜Female
Birthday: June 1 (Gemini)
Holly loves looking her best and treats every space like her personal runway. She has a flair for fashion and attention,
always stealing the spotlight with her irresistible charm. Her signature move? Affectionately rubbing up against you to make sure all eyes are on her.

Shiba Inu Money｜Male
Birthday: May 20 (Taurus)
Money has a unique sense when it comes to managing finances—he’s meticulous and budget-savvy in everything he does.
With a sharp artistic eye and pro-level skills, he’s always ready to take on new challenges with style and precision.

Shiba Inu Sarah｜Female
Birthday: January 1 (Capricorn)
Sarah speaks softly with an air of elegance and intelligence. She’s patient, detail-oriented, and highly organized. A true minimalist at heart, she dislikes overspending and waste,
preferring a thoughtful and refined lifestyle.